strategic branding + illustration for nature-led brands

Branding that draws your people in like bees to nectar

Illustration of a Geraldton Wax flower sprig with purple flowers, yellow centres and green leaves.
Illustration of an Australian native Blue Banded Bee.

For horticulturists and nature-led businesses ready to cultivate a strong brand that gives you the confidence to further your impact and finally get seen

explore my services
Modern lilac floral and dotted pattern on burgundy background.
A logo for Bush Blooms Native Nursery featuring a simple illustration of gum blossoms, set against a background of pink and white flowers.
A beige tote bag with a line drawing of a banksia on it, resting on a woven chair near light-coloured curtains.
A white baseball cap with the words "reterra collective" embroidered on the front, resting on a large textured rock on a beach near the ocean, with rocks and water in the background during sunset.
A bouquet of dried flowers and citrus slices arranged on a beige surface, with a blue Fernwood flower co brochure in the foreground. The background includes a white curtain and a potted plant.

For the garden designers, plant nurseries and land stewards who are done being a wallflower

Illustration of pink Australian gumnut flowers with a green leaf.

Whether you're designing biodiversity-rich gardens, cultivating seasonal blooms, or restoring ecosystems, you're here because you care about making a genuine difference.

Your business is evolving but your brand hasn't quite caught up yet, so the right people don't always see what makes you different, and the opportunities you really want can pass you by.

You deserve a brand that helps you show up with confidence, attract the right people and open doors to aligned clients and partnerships without watering down the values that got you here.

Let’s cure your Wallflower Syndrome!
how we do it

Cultivate a brand people recognise, trust and remember

My strategic branding process helps established nature-led businesses uncover what makes them different, find a position they can truly own, and translate it into a visual identity that brings it all to life.

Using my framework, The R.O.O.T. System, we'll move from strategic clarity to a brand that's ready to be seen, understood and chosen by the right people.

A woman sitting on a pale grey armchair with a high back, wearing a red sweater and blue jeans, smiling while using a laptop on her lap in a room with cream-coloured walls.
Pencil sketches of gum trees, cockatoos, and an emu on cream paper, sitting on top of crumpled vellum paper.

how we can work together

Designing for a nature positive future

You bring your changemaking business, I’ll bring my design expertise and together we can be part of a nature positive future.

  • If you’re tired of second-guessing how your business shows up online but you’re not quite sure what needs to change, start here.

  • Thoughtful, research-driven brand identity grounded in my R.O.O.T. System framework. Perfect for businesses ready to invest in branding that matches the calibre of their work and attracts their conscious clients.

  • Botanical illustrations and hand-drawn artwork crafted to elevate packaging, products and customer experience. Made by hand, never AI or stock.

about me

Hey, I’m Bec!

My purpose is simple: to help nature-led businesses further their impact with confidence and make the world a better place through strategic design.

I intentionally partner with brands whose purpose and values are aligned with my own, giving me a unique insight into what my clients and their customers are looking for and how best to visually communicate this.

Black and white portrait of a woman with long, wavy hair, smiling, wearing a dark blouse, against a light background.

My approach blends illustrative design with intentional strategy.

Through a collaborative process, I help businesses get to the heart of who they are, how they’re positioned and how they want to be seen. But I don’t disappear after handover! Once we’ve built your brand identity, I’m here to support you with any ongoing design needs as your business grows.

If you’re looking for a strategic design partner that cares about the same things you do and wants to see your business thrive, you’ve found her.

A person is drawing a detailed floral illustration of flowers on an iPad. The workspace has watercolor paints, brushes, and a botanical book titled 'Field Guide to Australian Wildflowers' on the table.
your strategic creative partner & fellow nature enthusiast
Illustration of three light purple flowers with a green stem and small leaves.
MORE ABOUT ME
Open cardboard box with Fernwood Flower Co. branding, containing a thank you note and decorative tissue paper.

Is it time for a rebrand?

Sometimes our beautiful businesses outgrow their original branding, which can leave you feeling unsure about when it's time for a rebrand.

This 2-min quiz will help you gain clarity on whether your brand is serving you well or if it's time for a little nourishment.

take the quiz
kind words

  • You've absolutely nailed it!

    "Where have you been all my life Bec! We love this! We are so happy with what you have created, you've absolutely nailed it. Your presentation and guides are very professional & the supporting information makes working with you a breeze, especially as I'm detail orientated. Thank you for all the extra care and attention you bring, I look forward to working with you for many years to come!”

    Wonderland Nursery

  • Bec consistently delivers exceptional results

    “I’ve had the pleasure of working with Bec on multiple occasions, and she has consistently delivered exceptional results. She is reliable, always on time, and her work is beautiful. Bec truly prioritises client satisfaction and makes the creative process smooth and enjoyable. I highly recommend her!”

    Zoey, Barnes Naturals

  • We're absolutely thrilled with these beautiful illustrations

    “Bec, thank you SO much! We are absolutely thrilled with these beautiful custom illustrations. I can’t thank you enough for your attentiveness and collaboration. I’m so grateful that we found you and were able to work together — even though we’re on opposite sides of the world!”

    Victoria, Ethos Brand Studio

On the blog

"How to Grow Your Email List With Quizzes" text overlay in a white box set on an image of a vase of colourful flowers.
"How to Grow Your Email List With Quizzes" text overlay in a white box set on an image of a vase of colourful flowers.
'The Power of Brand Clarity' text overlay in a white box set on an image of a laptop on a wooden text.
'Small Business Rebrand Guide' text overlay in a white box set on an image of a desk with an open notebook and a pen, a vase with white flowers in the background.